25 pts
Discoverability & Structure
Where most marketing managers are still blind: the AI-specific discovery and structure signals beyond classic SEO.
For marketing managers navigating the AI web
Is your website ready for the age of AI?
AI engines don't browse your site — they digest it. This is practical guidance for marketing managers on making your website discoverable, credible, and usable in a world run by AI agents.
Free self-assessment · no sign-up required · or read the guides first
{
"@type": "WebSite",
"name": "futureproofwebsite.com",
"author": {
"@type": "Person",
"name": "Paul Masterson"
}
}llms.txt
> The practical guide to making
your website AI-ready.The web changed. Most websites haven't.
They digest, they don't browse
AI Overviews, ChatGPT and Perplexity answer from structured data — not from how your pages look.
Unreadable means invisible
If engines can't parse or verify your site, they approximate it — or leave it out of the answer entirely.
The window is now
Sites that establish AI-readable authority early will be hard to displace later. The rest fade from AI-mediated discovery.
The AI Readiness Index
A 100-point framework across five pillars. Score your site, see exactly where it stands, and get a defensible plan for what to fix.
15 pts
Citeability & Answer Architecture
The heart of generative engine optimisation: being not just found but quoted — accurately and with attribution. Optimised for share-of-model, not rank.
20 pts
Authority, Trust & Provenance
AI engines prioritise verifiable, credible sources. As the web fills with AI slop, provable origin becomes the moat.
15 pts
Accessibility & Performance
The shared substrate humans and machines both depend on — now a legal floor, not a differentiator. The immersive, personalised human surface sits on top of this and is intentionally not scored.
◇ The frontier
25 pts
Agent Surface & Observability
The frontier and the fastest-rising weight: sites agents can use, that defend themselves in the agentic web, and that watch how they are represented.
See where your site stands
Score your site against all five pillars — free, in seconds.
Scan your site →Search is splitting into three
"AI search" isn't one thing. Three different surfaces now decide whether your business turns up in an answer — and each rewards different signals.
AIO AI Overviews Optimization
Google now answers many searches with an AI Overview that sits above the blue links. AIO is about being inside that generated answer — the new top of the page, where the click used to be.
Run the AIO scan →GEO Generative Engine Optimization
ChatGPT, Perplexity and Claude increasingly answer instead of linking. GEO is about being a source they can read, trust and cite by name — so you're in the answer, not skipped.
Run the GEO/AEO scan →AEO Answer Engine Optimization
Answer engines and featured snippets surface one direct answer to a question. AEO is structuring your content so yours is the answer that gets lifted — concise, well-marked and unambiguous.
Run the GEO/AEO scan →And if you sell online
There's a fourth front: Agentic Commerce
The three above decide whether you're found and cited. Agentic commerce decides whether an AI agent can actually buy from you — as checkout moves into ChatGPT (OpenAI's ACP) and Google Search & Gemini (UCP + AP2).
Practical guides, no jargon
All guides →-
Discoverability & Structure
Which AI crawlers should you allow? A policy that actually means something
"Allow everything" and "block everything" are both wrong answers. Here's how to set an AI crawler policy that welcomes the bots that drive citations, reserves the ones that only train, and — crucially — actually enforces what you say.
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Citeability & Answer Architecture
Answer-layer content — writing for AI extraction
LLMs prefer clean, bounded answers over long articles. Here's how to write self-contained answer units that coexist with your long-form depth.
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Authority, Trust & Provenance
Content provenance and C2PA — proving your content is genuine
As the web fills with synthetic content, provable origin becomes a moat. Here's what content provenance means, how C2PA Content Credentials work, and why AI engines will reward it.
€39 launch price + VAT €79 after launch
One-off purchase per report. No subscription, no account. Pay via Stripe Checkout, with VAT calculated from your billing country (EU B2B reverse charge supported). Launch buyers keep the launch rate — forever.
Try it free now — scan a site and get your AI Readiness score instantly. The Premium report shares the same audit and adds the assisted criteria — Core Web Vitals, accessibility, content provenance and agent surface — with prioritised fixes and a downloadable PDF.
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